Studies show that more and more women are buying consumer electronics

POSTED: Saturday, January 28, 2012 - 2:00pm

UPDATED: Saturday, January 28, 2012 - 2:04pm

Traditionally, high-tech has been considered a man's world: gadgets and gizmos, big screens and broadband.

But the times, just like technology, are a changin'.

"A recent report from Park's Associates said that eighty-eight percent of women bought tech this year compared to eighty-three percent of men. Which would indicate that women are in fact are buying more consumer tech," said Lauren Goode of All Things D.

Goode has studied the trend.

"Women consider themselves to be the chief financial officers of the home. So it's not entirely surprising that this, in some ways, is translating to more consumer tech purchases," Goode said.

And it's not just new on-line appliances.

More and more, ladies are buying laptops and tablets and e-readers.

And on the eve of the big game, even flat screen TV's.

And women are making up the majority of Nintendo Wii players and matching men when it comes to Microsoft's x-box and the Sony PlayStation Three.

Major "players" in the tech world are taking notice.

"Marketers and manufacturers are getting savvy about the fact that a woman's tech product doesn't necessarily mean that you just make it pink or make it purple or throw a pretty cover on it and sell it that way. I think that they're understanding that women are really starting to engage in technology in a new way," said Goode.

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