Old local paper has new name; new focus

BATON ROUGE, La (NBC33) – It was a familiar fixture around the LSU campus, but now it’s got a new face and name. Tiger Weekly has rebranded as DIG Baton Rouge.

The independent publication was first launched by an LSU student back in the late 90’s. Since then, it’s grown to have the second highest distribution in the city. And now, they’re entering the next phase of growth.

“If you take all those things that people are talking about and you dig a little bit deeper and find out what’s really going on behind say a mural on the side of the building or a musician that’s playing at a local venue,” Chris Brooks, General Manager for DIG Baton Rouge, said about the new brand.

New issues of the redesigned paper hit stands today.

“Our first issue actually gives you the whole scoop on why we have evolved,” Rikki Hegwood, DIG Marketing Director, explained.

Click here to find out where you can pick up a copy of the new DIG Baton Rouge [1].

And, check out this music video the paper put together to mark the end of one name, the beginning of another [2].