BATON ROUGE, La (WVLA) -- Five local parishes launched a year-long advertising campaign today to help teach people the rules of the road. The Capital Region Planning Commission joined forces with East Baton Rouge, West Baton Rouge, Ascension, Iberville, and Livingston parishes Monday to keep cyclists, pedestrians, and drivers safe on the streets.
The $400,000 campaign is part of a four-part grant from the department of transportation and development. It focuses on educating both drivers and cyclists on the laws that are meant to keep them safe.
The first campaign to promote bike safety is a night ride from City Park to the Downtown Festival of Lights on Friday, December 3rd. It's called the Rudolph Ride. The rider who lights up and wears the most reflective outfit will be recognized on stage prior to the lighting of the Christmas tree.
The ride starts at 5:00 pm sharp. It will pick up downtown riders at the Old Governor's Mansion parking lot on North Boulevard around 5:15. Cyclists will then parade down North Boulevard around 5:30, ending at the stage at Galvez Plaza.