Hammond — Southeastern's great season on the football field also made a great season for Hammond businesses.
The Hammond Chamber of Commerce announced Thursday that the Lions' two playoff games this season added more than $800,000 dollars to the local economy.
Over 5,000 fans went to each of the games at Strawberry Stadium, and more than a third of them came from outside of Tangipahoa Parish.
While the games brought in a lot of money last year, the city and university say they're already having an impact on next season.
"Two games are going to be regionally televised next year, which helps our exposure, which helps us when we try to get corporate sales sponsors, as well," said Jay Artigues, the SLU Athletic Director.
The mayor of Hammond, Mayson Foster, also spoke about how the attention has changed the energy of the town.
"And there is a new excitement in town, no doubt about it. And I know this will continue to grow, and the city will continue rallying," Foster said.
The university and the parish convention and visitor's bureau teamed up to study the economic impact of the games.
They only looked at the amount spent by visitors, and not the amount spent by locals who also went to the games.