POSTED: Sunday, February 23, 2014 - 6:00pm
UPDATED: Sunday, February 23, 2014 - 6:04pm
LONDON (CNN) — In a world focused on making life easier, it seems you can have almost everything delivered.
From groceries to books, you don't have to go far to get what you want.
But what about the Friday beer?
For many, it's a weekly ritual to head to the pub to unwind at the start of the weekend.
Steve Marshall, founder of the startup Desk Beers has just brought a case of craft beer to the offices of tribe sports in east London.
The staff, though, had to wait for the ok from the boss.
Reporter: “So, its one o'clock on a Friday. Is this normal?”
Boss: “Its normal at 5 o'clock.”
To be fair, I think the boss cracked open the bottles now because we (CNN) are there, he usually makes them wait.
"We used to just go down to the supermarket and then we would have a countdown on the screen there, counting down to five o'clock," Andrew McDonough, CTO of Tribesports, said.
But with these deliveries, employees get a taste of some local craft beers they may not have tried before.
"We work all week leading up to the Friday.. then on Friday I show up with a box of beers - everyone's best friend,"
Steve Marshall, Co-founder of Desk Beers, told CNN.
But Steve Marshall and his colleague, can't hang around and share in a beer, its off to the next of the two dozen or so offices that placed a Friday afternoon delivery.
In preparation, earlier on Friday, desk beers made pickups at various London craft breweries.
Like, Beavertown, which produces about 10,000 bottles a week all hand filled, hand capped and hand labeled.
But owner Logan plant has a surprise in store; he will soon sell craft beer in a can.
Reporter: "So, someone may be at their desk one day soon on a Friday, not opening bottle but snapping open a can.”
Logan: “Yes, the will; very soon!"
You might think desk beers is thinking expansion,
"It's as much an ethical question, really, isn't it. Do you want to be promoting drinking every night of the week? Friday is a good day to do it," Steve Marshall explained.
For now, its about booking more Friday offices, like online e-tailer Lyst, Eddy Bell loved the idea as soon as desk beers launched.
"It gives the team something to look forward to - it brings them together, gives us a chance to unwind and to socialize..." Eddy Bell, a data miner for Lyst, said.
Management caved in and now pays Desk Beers charges around $5 a bottle, delivery included!
Reporter: "Let me guess what you do when your Friday is done."
Marshall: "We always make sure there are few beers left over."
But Marshall can't have a beer yet, there are still more creative types chained to their desks, waiting for that box.
Of course, not every company would tolerate employees drinking beer at their desk on a Friday afternoon. I have not dared even to ask. So, I think I'll have to save this one, for after work.