POSTED: Thursday, April 11, 2013 - 4:30pm
UPDATED: Thursday, April 11, 2013 - 4:34pm
NEW ORLEANS, LA — The Bayou Classic team announced today that the 40th Annual Bayou Classic will once again be broadcast on NBC nationally. The agreement between The Bayou Classic and NBC Sports Group extends the national broadcast on NBC through the 2015 contest.
NBC Sports Group has been the home of The Bayou Classic since 1991. Last year, the nationally-televised edition of the 39 th Annual Bayou Classic saw a 19% rating increase.
In addition to the national broadcast, the contest will also be available on-demand at Hulu.com and NBC Sports Network will work with the 12 regional sports networks to re-air the game allowing The Bayou Classic to reach 50 million+ homes.
“The landscape of television sports is changing and it is important to us that The Bayou Classic continue to be an integral part of that landscape,” said Dottie Belletto, President of New Orleans Convention Companies, Inc., the management firm of The 40th Annual Bayou Classic. “This match of two HBCUs represents an important tradition within the community that we hope to continue for many years to come, and thanks to NBC Sports Group, we’ll be able to see that come to fruition for an additional two years.”
The Bayou Classic was represented in contract talks by Jeffrey Cokin, President of Cokin Communications, who negotiated the deal with NBC Sports Group.
“The insights and experience of Jeffrey Cokin have been key to achieving this new contract with NBC Sports Group,” added Belletto. “The Thanksgiving weekend, national time slot on NBC is important to building the tradition of our game and the Bayou Classic brand.”
About The Bayou Classic
The Bayou Classic ( www.mybayouclassic.com  ) features one of America's greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation.
The Bayou Classic was supported last year by the following organizations for the 39 th annual series of events – State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L'Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.