POSTED: Tuesday, February 19, 2013 - 7:45pm
UPDATED: Tuesday, February 19, 2013 - 7:49pm
Baton Rouge, La — The phrase “Bring the Heat” will have a whole new meaning at LSU baseball and softball games this season; Tiger fans can now enjoy Swamp Seeds at both Alex Box Stadium and Tiger Park.
The school recently inked an exclusive deal with Louisiana Swamp House, LLC, the company that owns the distribution rights to the Cajun concoction of sunflower seeds infused with crawfish boil.
“LSU is the state school and we joke that Swamp Seeds should be the state snack so signing this contract is affirmation of our arrival in Louisiana,” said Cathy Bryant, president of Louisiana Swamp House, LLC. “Of all the contracts we have signed I may be the most excited about this one because of our proximity to LSU and the perfect fit of Cajun sunflower seeds and LSU baseball and softball.”
Swamp Seeds, which have recently experienced astronomical growth and are now carried in over 5,000 stores, is a marriage of sunflower seeds and crawfish boil. The Louisiana home grown snacks will be carried in 24 concession stands in and around Alex Box Stadium and Tiger Park. The unique snack, which is already carried in LSU co-op stores, will be sold in a 3.5-ounce bag of seeds in the shell and 2.5-ounce bag of kernels.
“We worked really hard to finalize this contract because we felt that there was a need to expose LSU fans to a snack that is not only a true Louisiana product but also synonymous with baseball and softball,” Bryant said. “We are an authentic Cajun product produced by an authentic Louisiana company so it was important to us to become a vital part of LSU Athletics."