POSTED: Thursday, January 17, 2013 - 9:00am
UPDATED: Thursday, January 17, 2013 - 9:06am
NBC NATIONAL NEWS — President Obama calls it "difficult." the NRA calls it the "fight of the century."
And now, the White House is planning a campaign-style tour to drum up public support for the President's gun control efforts -- including a ban on assault weapons.
The Associated Press reports 84% of Americans want tougher background checks. That's part of what President Obama is pitching, as he takes on the NRA.
This morning, Connecticut residents will see an op-ed from the President in their local newspaper pitching his $500 million dollar plan to curb gun violence:
23 executive orders aimed at research, mental health, new data for background checks, and 1,000 new school police officers and counselors.
"To make a real and lasting difference, Congress too must act," said President Barack Obama.
An assault weapons ban - a ban on high-capacity magazines. It's unclear if either can pass, or how they'd affect gun sales.
"It depends on what they ban, how extensive it is and how quickly the manufacturers can come up with new things to sell," said Gun Shop Owner Scott Daugherty.
Even in Newtown, some are skeptical.
"Please don't tell me in my home I can't choose to have an AK-47, a Bushmaster, whatever it is I think is necessary to defend myself, my family and my home," said Newtown, CT Resident Mark Hill.
But on Capitol Hill, a victim's mother is urging lawmakers to avoid politics.
"Shore up your resolve, and keep working - to protect your staffers - our children - our nation. We need you to not give up," said Mother of Tucson, AZ Shooting Victim, Emily Nottingham.
The NRA is taking heat for a new ad criticizing the President for opposing armed security in schools.
"Nobody was naming his children. Nobody was doing that," said NRA President David Keene.
The White House called the ad repugnant and cowardly.