POSTED: Tuesday, November 27, 2012 - 8:30pm
UPDATED: Tuesday, November 27, 2012 - 8:34pm
Baton Rouge, La (NBC33) — Mayor Kip Holden was joined today by the head of Visit Baton Rouge and Lieutenant Governor Jay Dardenne today to announce next year’s Bayou Country Superfest lineup.
The three-day music festival is the single biggest event in the city.
According to research by Visit Baton Rouge, the festival brings in more than $25 million each year for the economy, which is more than was generated by the LSU-Alabama game earlier this month.
People come from all 50 states, with some of them coming to Capitol City for the first time. When you add in all the locals who choose not to take Memorial Day vacations, Superfest becomes invaluable.
“We do some research. We talk to people who come year in, year out, and it is without doubt a weekend that would normally bring business from outside of the community back into the community,” stated Holden. “It's a tremendous event."
Sponsorship from local businesses and a tax rebate on ticket sales should help guarantee another city can't steal Bayou Country Superfest away from Baton Rouge.
City leaders think it still has plenty of room to grow. A few years from now, they'd like to expand it from two days into a week-long event, making it something similar to Jazzfest in New Orleans.