Baton Rouge, LA (NBC33) — Tin Roof Brewing company celebrated its second anniversary tonight, showing maturity beyond its years.
It partnered with Cancer Services of Greater Baton Rouge, donating all the revenue from beer sales at its food truck roundup Friday night.
The event attracted an enthusiastic crowd. Organizers said they expected it would total 500 people.
"As a non-profit, especially as a local non-profit, we're completely dependent on what this community donates to us and what this community provides for us," said Connie Boudreaux, marketing associate for CSGBR. "So the more partnerships we make, like the one with Tin Roof, or any local businesses, the more it benefits us, and the more it benefits this community. Especially those living with cancer."
"They're a great local charity, said Charles Caldwell, one of Tin Roof's co-founders. "For us, being a small local business, something that's just a natural partnership."
While the proceeds from the event would go a long way, Boudreaux thought that simply being a part of it would provide a substantial benefit.
"It's really just about awareness," she said. "There's so many people in this community that don't know that we're here, and that we're here to help them."
Cancer Services provides programs to improve the quality of life for cancer patients and their families. The agency says 4,000 people in its 10-parish service area get cancer every year.
Until a cure is discovered, those patients need help making the best of a difficult diagnosis.
"You hear a lot about cancer research and stuff like that, which is equally as important," said John Peak, Tin Roof's marketing director, "but not to forget about the people who have cancer, and what are they going to do with it? How is their family going to react, how is their family going to adjust, and how are they going to adjust?"
The brewery said it had no direct connection to cancer, but a chance meeting with someone from the agency inspired them to come up with a fun way to give back.
"We had met kind of casually, and it worked out," Peak said.
"We hope that it's a friendship that will last a long time," agreed Boudreaux.
Peak said Tin Roof considers social responsibility a primary component to being a successful brewing company, and its leaders embrace that philosophy personally.
"Being socially responsible would be making sure you take care of the local organizations that may one day take care of you," he said.
And for the hundreds of people who turned out, drinking responsibly gained a new meaning.
Click here for more information about the programs offered by Cancer Services of Greater Baton Rouge.