POSTED: Thursday, October 18, 2012 - 5:00pm
UPDATED: Thursday, October 18, 2012 - 5:04pm
NBC NATIONAL NEWS — The race for the White House is currently a race for women, a critical voting block.
How to win women is complex for both sides.
It's about the jobs, opportunity, respect and reproductive rights.
President Obama went to New Hampshire Thursday, another swing state where he's lost his lead with time running out.
He lost his big advantage with women nationally after the first debate.
In the second debate Tuesday Mitt Romney boasted that he'd asked the help of women's groups to staff his Massachusetts Governor's Office, saying "and they brought us whole binders full of women."
That, says Mr. Obama, is a difference between he and Mr. Romney.
"We don't have to order up some binders to find talented, driven young women," he told supporters.
What about equal pay for women?
"Governor Romney still won't say if he supported a law to protect that right," the president noted.
A counter move in the fight for women's votes came from Ann Romney, who went on "The View" to say her husband is running to raise up women.
"He could bring better economic hope and prosperity to women, and men, and all Americans," Mrs. Romney claimed.
A new Romney ad targets women worried about Romney on reproductive rights.
It states "In fact he thinks abortion should be an option in cases of rape and incest, or to save the mother's life".
At the last debate Mr. Romney claimed 580,000 lost their jobs in the past four years.
Government statistics indicate it's 83,000 from the first full month President Obama took office, with women hurt no worse than men.