POSTED: Saturday, September 8, 2012 - 2:00pm
UPDATED: Saturday, September 8, 2012 - 2:04pm
NBC NATIONAL NEWS — An Atlanta jeweler has come up with a unique sales promotion.
D. Geller and son is offering a free hunting rifle with the purchase of every engagement ring.
After 73 years in business, the diamond merchant is making the offer to appeal to its hunting customers, according to Mike Geller.
From September 20 through 24, any customer who buys at least $2,500 worth of diamonds will get a $430 hunting rifle from Adventure Outdoors of Smyrna, Georgia.
The jeweler that claims it's "where Atlanta gets engaged" also admits business has been a little slow lately.
"Things are tough everywhere, but what we've come to over the last few years is, if you want to stand out you have to make it fun," Geller says.
"I think it's a little out there; however, you do see all kinds of things," Kennesaw wedding planner Tracey Garner says.
After 12 years of running Heart and Soul Weddings, she said she's never seen anything quite like this, but she sees all kinds of possibilities for a theme wedding.
"Definitely some camouflage, maybe some, I wouldn't say spurs, but you never know, maybe some hats, some coveralls, who knows?" Garner adds.
Plus, as D. Geller and Son says, even if the wedding and the rifle don't last, a diamond will be forever.