POSTED: Wednesday, July 11, 2012 - 6:00pm
UPDATED: Wednesday, July 11, 2012 - 6:04pm
New Orleans, LA (NBC33) — This year's 39th Annual Bayou Classic between Southern and Grambling will be the last one sponsored by State Farm.
NBC33 News has learned the insurance company will no longer be a title sponsor in 2012 and won't be involved with the Classic after this year altogether.
The New Orleans Convention Company, which manages the Bayou Classic, assures fans that nothing will be different.
They told NBC33 News all the festivities that coincide with the big event, including the game, will remain the same and brand of the event will transition back to the respective schools.