POSTED: Tuesday, July 10, 2012 - 6:00am
UPDATED: Tuesday, July 10, 2012 - 6:04am
Baton Rouge, La — 97.7 FM Downtown Radio announced today that it will broadcast Southern University sports, beginning September 1, 2012. The debut broadcast will begin with Southern University’s first football game of the 2012 season.
97.7 FM Downtown Radio will provide full broadcast coverage of Southern University athletics including 11 football games, six home conference men’s basketball games, four women’s home basketball games and four Saturday double headers for men’s home baseball games. Southern University sports broadcasts will also be featured on iHeartRadio and football games will be replayed on Sundays at 2:00 p.m. on Hallelujah 1210 AM.
“We are honored to team-up with Southern University and the Jaguar nation to provide sports coverage for the largest black college in the United States,” said Michael Hudson, Regional Market Manager, Clear Channel Media and Entertainment Baton Rouge. “This broadcast coverage is part of 97.7 FM Downtown Radio commitment to embracing the community and the city of Baton Rouge.”
“Southern University Athletics is proud to team-up with 97.7 Downtown Radio,” said Dr. William Broussard, Athletic Director, Southern University. “With our new broadcast radio home on 97.7 Downtown Radio and iHeartRadio, we will provide a more diverse array of options for Southern University supporters while engaging a wider and more diverse base of potential new fans and supporters.”
“97.7 Downtown Radio is thrilled to work with one of the most respected colleges in America to support its athletic programs both on air and online,” said Bob Murphy, Regional Program Manager, Clear Channel Media and Entertainment Baton Rouge. “We look forward to an exciting future with Dr. Broussard and his team at Southern University Athletics.”