POSTED: Tuesday, June 26, 2012 - 8:30pm
UPDATED: Tuesday, June 26, 2012 - 8:34pm
NBC NATIONAL NEWS — Whether you’re a Mac or a PC user could determine how much you'll likely pay for a hotel room if you're an Orbitz customer.
The online travel retailer admits that sometimes when Mac users are on its website, the pricier hotels are displayed first.
"They are 40 percent more likely to book a four or five star hotel and then when they stay in the same hotel as a PC user they opt for a bigger, more expensive room and get upgrades," said Dana Mattioli of The Wall Street Journal.
Dana Mattioli broke the story in the Wall Street Journal, that because Mac users tend to have higher household incomes, Orbitz just concluded Mac users are also willing to spend more.
"They took that information and they said "they're spending more they want these higher start options so let's make it easier for them to find," said Mattioli.
"Pretty much all websites are aware of whether you are shopping on a pc or a mac. That's not unusual," said Orbitz CEO, Barney Harford.
Orbitz even made its CEO available for interviews to let everyone know there's nothing nefarious going on.
"This is using the information that we've learned from millions of consumers who've come to our website to help make that travel shopping experience better," Harford said.
He says Orbitz is offering the same price for the same room to different users.
It's just a matter of which user sees what offering first.