POSTED: Thursday, May 24, 2012 - 4:45pm
UPDATED: Thursday, May 24, 2012 - 4:49pm
BATON ROUGE, LA (NBC33) — The announcement that the Times-Picayune will only publish three days a week has many wondering if Baton Rouge’s daily news publication will do the same.
“No, we haven’t considered that at all,” David Manship, Publisher of The Advocate, explained. “Our long term goal is to keep printing 7 days a week.”
The Baton Rouge-based publication is similar in operation to the New Orleans-based Times-Picayune. Both distribute outside of the metro area and are considered news leaders for the state.
“I was a little shocked by their decision,” Manship continued. “New Orleans is pretty much a print down. They sell roughly 170,000 papers a day.”
The Times-Picayune made the announcement on Thursday, May 24, stating that the publication will increase its focus on online news. Publisher Ricky Mathews says that the change is necessary given the “upheaval” in the newspaper industry.
Although The Advocate has reduced some of its distribution locations over recent years due to a decrease in subscriptions, they say the paper is holding strong with its circulation.
“We’re always looking at different ways to do things,” Manship said when asked about ways they plan to supplement increase cost of operations. “For example, we used to go out to Mississippi, but we don’t do that anymore. We used to go to the north shore after Katrina, but as more people moved back into New Orleans, the circulation started to drop, so we stopped going there. We’re always looking at it, but we haven’t made any cuts lately.”
Like most, the publication is devoting more efforts to its online resources. Manship says the company is in the process of overhauling its internal posting system, which will decrease the amount of time it will take for content to populate on its website.