POSTED: Tuesday, December 15, 2009 - 7:42am
UPDATED: Friday, June 4, 2010 - 10:58am
As the Tiger Woods scandal continues to grow the first sponsor has officially dropped the golf superstar. Accenture announced it was cutting ties to Woods. But with the golfer now taking an indefinite hiatus from the game, this may only be the start of the financial fallout. After years of building the worlds biggest one man brand the stories of multiple women are starting to take a toll on the business that is Tiger Woods. Over the weekend Accenture was the first to fully sever its relationship with Woods. "This isn't about Tiger being the perfect golfer, but in the way they were using him for advertising, it was Tiger being the perfect man," said CNBC analyst Darren Rovell. Instead, it’s been a perfect storm of scandal surrounding Woods. A late night car crash, allegations of affairs with more than a dozen women and finally the worlds highest paid athlete announcing an indefinite leave from golf to work on his family after admitting infidelity. "He had 2 options go to rehab or go away. I think going away was smart thing. He had to stop the bleeding," said New York Daily News columnist Mike Lupica. But it hasn't stopped the talk, this morning on the Today Show another alleged mistress told her Tiger tale and what Tiger told her. "That his marriage was on the rocks and that a baby was on the way and things weren’t good at home,” said Cori Rist. "He has a way of making you believe that he’s an honest and good man I’m not saying he's not a good man I don't think he's an honest man." It's a new image for Tiger, one that has other sponsors now evaluating what to do about the high priced pitchman and millions wondering what will happen next. Gillette has said it would limit Tiger's role in its marketing for now. AT&T is "evaluating", but Nike and EA Sports have both said they are standing by the golfer and look forward to his return as does the PGA tour. In the past ratings have fallen 50 percent when Woods wasn't playing.