POSTED: Thursday, March 29, 2012 - 5:00am
UPDATED: Thursday, March 29, 2012 - 5:04am
BATON ROUGE, LA — Lt. Governor Jay Dardenne is appointing Ruston native Kyle Edmiston to lead Louisiana’s tourism effort. Edmiston will begin his duties as assistant secretary of the Office of Tourism May 1. He has served as president/CEO of the Ruston Lincoln Parish Convention and Visitors Bureau for six years and was involved extensively in statewide tourism efforts, serving separately as vice chair, secretary and treasurer of the Louisiana Travel and Promotion Association. He also served as president of the Louisiana Association of Convention and Visitors Bureaus and sits on several regional tourism boards.
“I’m excited about the opportunity to work with Lt. Governor Dardenne and the tremendous industry partners to move the Office of Tourism forward,” Edmiston said. “Louisiana has incredible assets in the tourism industry, and I am eager to work with staff to showcase and market those assets to the world.
Edmiston presided over a Ruston Lincoln Parish CVB that realized increased revenue during each of his six years. He was able to increase the marketing budget by 25 percent and oversaw the opening of a $2.5 million visitors center.
“Kyle brings a diverse business background to this position, and he has a history of partnership and success with our tourism stakeholders,” Lt. Governor Dardenne said. “I also want to thank LeAnne Weill for her hard work and creativity as the leader of our tourism efforts over the past months.”
Weill, who held the position on an interim basis since November, will remain on staff in a classified position.