Southern University sets free seminars on marketing, international trade, exporting

Baton Rouge, La (NBc33) — The Louisiana Small Business Development Center at Southern University is holding free business development seminars focusing on marketing along with international trade and exporting. The seminars will be held March 15 and 16 at different sites.

There will be a “Marketing 101” seminar at 10 a.m., March 15, at Louisiana Technology Park, 7117 Florida Blvd.

The program will focus on marketing approaches, identifying potential customers, understanding the marketing concept and buyer behavior, analyzing the competition, and developing a marketing strategy, including product placement, promotion, and price decisions and avoiding common pitfalls.

Low-cost marketing tools, image development, branding, and e-marketing will also be discussed.
On March 16, the LSBDC will conduct “Step up to Exporting Summit,” at 9 a.m., in the Global Conference Center Room (313) in T.T. Allain Hall on the Baton Rouge campus.

Participants can meet trade experts from state, federal and local agencies. Some of the topics will include: Benefits in exporting to Latin America, Steps in creating an Export plan, Preparing products/services for International Trade, International Marketing and Distribution, Trade laws and Licensing.