POSTED: Thursday, February 16, 2012 - 11:20pm
UPDATED: Thursday, February 16, 2012 - 11:34pm
BATON ROUGE, LA (NBC33) — Downloading music forever changed the landscape of the music industry. The live show - the one element that cannot be replicated - has become the most important aspect of the modern music landscape. But with more artists on the road, finding a way to connect with an audience has become a demanding task that requires more intensity from artists.
Tomorrow, Friday, Feb. 17, at the Varsity Theatre the rock band Hurt will find beauty in flaws, and complexity in simplicity. It’s a gray area that has taken a lifetime for frontman J. Loren Wince to learn through the deconstruction of everything he has ever known.
“It’s a little harder and it’s a little more challenging,” said Wince about Hurt’s acoustic tour. “Most bands are known for the most extreme version of what they do. For us, we’re known as a hard rock band. So on the acoustic tour, we will play to a packed out audience of hard rock fans, and what we play is a lot softer, and everyone loves it.”
Getting to this point has been a long journey for Wince – one that’s been full of personal challenges. Ultimately, it was a path that was made for him.
“I don’t think it was really a choice,” he explained when asked what first drew him to music. “It was something I resisted…I think there are two schools out there; those who can’t resist it because it’s what they do, and there are those who look for fame and fortune. I’m the first.”
Wince recalls a rather isolated childhood that was fueled by his love for classical violin. Having homeschooled in a place far from a public eye, music became his best friend.
“I lived out in the woods for years,” he recalls. “I didn’t really have any friends. I had my violin.”
Now, his life is quite the opposite; touring from one city to the next with his bandmates.
“The tour is a product of my love for music. Working with people – there are times when I want to be alone,” he said when asked how challenging it is to go from an isolated upbringing to the constant chaos of being surrounded by people while on tour. “
The dichotomy of his childhood versus his adult life has now bled into Hurt’s recordings.
“Some people accused us of being perfectionists,” he explained. “That’s why when we started working on the new album three years ago, the goal was to reach a flawed perfection. We wanted to sound professional, but not polished.”
Striving for flawed perfection was more than a task, it was the antithesis of everything he had ever known in regards to music.
His classical background was the fuel for his perfectionist mentality.
“Violinists have to play these pieces so much that it gets ingrained in your mind and you go freaking insane. An old trick is to take the music and play it exactly the same backwards. You try to do something the opposite the way you remember it so you can almost retain a clean slate.
“If you have a piece of music in your head, you’ve listened to it several thousand times in your head, and see if all the sudden things are muddled enough that you can almost start over.”
Now, he applies that same principle in a different way. That muddled state is now where he seeks to find a more pure, raw state of the music.
“You look to represent the live shows on the recording,” Wince noted. “We don’t want the live show to be the same thing as the record, but rather different embodiments every time. It’s the gray area.”
Hurt will perform a two-hour acoustic set at The Varsity Theatre on Friday, Feb. 17.