POSTED: Thursday, January 19, 2012 - 12:42pm
UPDATED: Thursday, January 19, 2012 - 12:44pm
NBC NATIONAL NEWS — The company that changed the way many people listen to music has its sights set on changing the way students deal with text books.
Apple is expected to jump into the digital textbook arena later today.
The business of textbooks is a big one, more than $4.5 billion last year according to the American Association of Publishers.
Right now digital textbooks only account for about six perrcent of those sales, but with the proliferation of e-readers and tablets among students, that number is expected to grow quickly.
That's why Apple is set to announce a platform today for publishers to market digital textbooks.
Few details are known about Apple's plan, but the announcement comes on the same day that Chegg, a leading online textbook seller, is announcing its own cloud-based e-textbook service.
With other companies expected to enter the digital textbook fray the days of student backpacks weighed down by heavy books could eventually become a thing of the past.