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New Orleans bakery selected to showcase treats at official NFL Super Bowl XLVII Tailgate Party

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POSTED: Thursday, January 31, 2013 - 6:45pm

UPDATED: Thursday, January 31, 2013 - 6:49pm

A New Orleans baker received a surprise - he was singled out by the NFL to add local flavor to Sunday's pregame party.

Business owner Scott Hunter is getting the chance of a lifetime: a chance to showcase his cupcakes on Sunday during the official NFL Tailgate Party for Super Bowl XLVII.

"I'm very, very excited. Our cupcakes are going to be on a national stage," stated Hunter. "This is not only a national event, but it's a worldwide event; and our cupcakes will be part of the celebration. We're so honored that the NFL chose us to be part of it."

Sweets and Eats opened its door a year ago on Bullard Avenue in New Orleans, specializing in cupcakes, pralines, traditional cakes, and other pastries.

The 32-year-old New Orleans native said he was delighted when he got the call to bake more than 2,000 cupcakes for the NFL.

"Our kind of business - we need word of mouth, and the best way to have word of mouth is having people taste your products."

The business currently has 30 flavors. After a sampling, three signature flavors were chosen for the tailgating party.

"We have a Mardi Gras wedding cake cupcake, a sweet praline cupcake, and a bananas foster cupcake."

Hunter says as a small business owner, the opportunity is - what else - super. An opportunity he and his small staff welcome as they prepare to fill their biggest order yet.

"We're going to be up baking all Saturday, so everything is fresh and delicious on Sunday. So, we're going to be working around the clock until Super Bowl Sunday. I'm very ready. I'm pumped."

Hunter says he's still not sure how the NFL found his bakery, but says the tasting of his cupcakes sealed the deal.

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