Retailers See Big Demand For Valentine's Treats

POSTED: Thursday, February 12, 2009 - 1:43pm

UPDATED: Thursday, June 3, 2010 - 10:57pm

There are still three days left before the year's biggest day for lovers. And for many that means not only sharing quality time, but spending money on that perfect gift.

Red and pink can be found in nearly every store window, but retailers say shoppers don’t have to be reminded.

February 14th is synonymous with flowers, and florists at Rickey Heroman's are feeling the crunch.

"The phones have been lit up all day long calls coming in from all over the country...locally. Our guys are trying to make their ladies happy,” said Shundra Anderson.

In fact, the demand for Valentine’s Day bouquets is so big, the business had to rent an 18-wheeler to store all their orders.

Local candy shops are also feeling the Valentine’s Day rush. Toni Hayes, owner of Chocollage, says supplies are already running thin.

"If you come in on Sunday, the store will almost be empty,” said Hayes.

Thanks to the quest to express true love in the sweetest of ways.

"It’s my second day in. I was here buying yesterday for kids, and decided I better get stuff for the in-laws so I'm back"

Even jewelry stores are having a hard time keeping up with gift buying.

"There is a definite surge of engagements, and people looking for engagement rings during this holiday.”

Scott Berg VP of Lee Michaels jewelers says engagement ring sales are up roughly 20% this time of year. He says when it comes to Valentine’s Day, people are ready to spend.

"It has lasting value and it’s something that years from now you remember that special moment and occasion."