New Orleans Arena becomes Smoothie King Center just before NBA All-Star Game

New Orleans Arena becomes Smoothie King Center just before NBA All-Star Game
image courtesy of Smoothie King via PR Newswire

POSTED: Thursday, February 6, 2014 - 7:05pm

UPDATED: Thursday, February 6, 2014 - 7:06pm

New Orleans Pelicans Owner Tom Benson and Smoothie King Owner Wan Kim announced Thursday that their respective entities have reached a multi-year agreement to name the New Orleans Arena the "Smoothie King Center.

In a statement released on Thursday, Benson said, " Introducing our home court as the Smoothie King Center is one of the goals we set when we purchased the team, and we're excited to partner with a locally-incepted company in Smoothie King. They are an international brand with more than 600 locations in the United States and Asia and they have experienced that growth while remaining local."

This announcement comes just before the NBA All-Star Game, which will put New Orleans in the international spotlight.

Renovations and improvements are scheduled to continue into the next season, adding to the list of premier venues available to local sports fans.

New Orleans Mayor Mitch Landrieu said, "We are thrilled to have a hometown company supporting both the New Orleans Pelicans and one of our premier event facilities. This exciting partnership with Smoothie King will help promote the ongoing events we welcome to our city every month starting with the upcoming 2014 NBA All-Star Game."

The naming rights agreement is for 10 years.

A new Smoothie King Center logo has been designed to adorn several parts of the building.

The center will also include a new Smoothie King retail outlet for visitors enjoy at various events. 

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