New labels aim to make meat shopping more 'consumer friendly'

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POSTED: Friday, April 12, 2013 - 8:00am

UPDATED: Friday, April 12, 2013 - 7:46pm

Familiar cuts of meat at the grocery store may soon look not-so-familiar -- at least in name.

The beef and pork industries got together and are re-naming more than 350 cuts of meats, they say, to make identifying the cuts more "consumer-friendly."

This announcement has been marinating for some time now.

The National Pork Board and National Cattlemen's Beef Association teamed up to conduct research about this over the course of a year and a half.

They said it showed some consumers get confused by the different names for similar cuts of meat.

Read more: http://bit.ly/16VYboo

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