New 'American Girl' Doll is Homeless

POSTED: Tuesday, September 29, 2009 - 8:21am

UPDATED: Thursday, June 3, 2010 - 11:58pm

If you're the parent of a young girl, you know how popular American Girl dolls are. Now the company responsible for the American Girl line is marketing a unique doll with a unique background.

Most any little girl will inform you that American Girl dolls come with a story and lots of stuff. But the company’s newest doll is a first, her name is Gwen and she comes with only one dress because she is homeless. American girl says she's part of the "Girl Of The Year" collection for 2009 only. And that she is a character in a story about how to stand up to bullies and help those in need.

American Girl says Gwen is suppose to reflect the reality of the current economic crisis. While none of the proceeds from the doll will go to help the homeless, American Girl says it has given some $500,000 to HomeAir, a nonprofit organization that helps the homeless find homes.