Zynga bets the farm on FarmVille 2
POSTED: Saturday, September 15, 2012 - 12:00pm
UPDATED: Saturday, September 15, 2012 - 12:05pm
NBC NATIONAL NEWS — It's a new farm, with new technology, by a still fairly new company that really needs a hit.
"FarmVille 2" looks a bit like the original farm that helped launch online gaming, but a closer look shows crops that sway in the breeze and animals that not only move when you want them to, but that are 3D to begin with.
The original "FarmVille" didn't just help launch online social gaming, it also launched San Francisco's Zynga, now knownas the big kahuna in the online gaming world.
Still, the company has stumbled since taking itself public, with a smaller than expected stock price and news reports of executives leaving the company.
They're hoping "Farmville 2" will cure all of that.
"FarmVille 2" looks a lot more modern, as it should.
The technology artists have to work with is much better now, and 3D animals are cool to see.
Art Director Daryl Anselmo oversaw the transformation of one of the employees' dogs, named Stucky, into an animated goat.
"The team studied Stucky, and used his movements in the game," he says, before adding, "We've put everything into this game, and we're anxious to see the response we get."
Zynga has reason to be anxious, but it also has reason to be optimistic, with their bonafide hit getting a modern makeover.