Weak Japanese currency helping Sony bottom line

Weak Japanese currency helping Sony bottom line

POSTED: Thursday, February 7, 2013 - 12:00pm

UPDATED: Thursday, February 7, 2013 - 12:04pm

Sony says it is on track to make its profit forecast despite weaker demand for its products. Sony said that a weaker Japanese currency was offsetting weaker demand for its televisions, game consoles and other devices.

A rapid fall in the value of the yen against the dollar, and other currencies, is helping the company, which sells most of its products outside Japan. The yen weakened 11% against the U.S. dollar during the final three months of last year. A weaker yen makes Sony's products cheaper overseas, which in return helps drive demand for its products.

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