Study reveals kids are targeted by sugary drink companies

Study reveals kids are targeted by sugary drink companies
Tuesday, November 1, 2011 - 3:00pm

A new study finds soda and sugary drinks are heavily marketed to kids and teens, and that some parents don't know the real the nutritional value of fruit drinks.

Researches at Yale University's Rudd Center for Food Policy and Obesity studied data from several sources to get a full picture of youth beverage marketing, and they looked at the ingredients in the products.

They found many juices that were not 100 percent fruit juice often contained the same amount of calories and sugar as soda.

They also found kids' exposure to full-calorie soda advertisements doubled from 2008 to 2010. Rates were especially high among African-American and Hispanic children.

Researchers say manufacturers have cut down on their television advertising, but have found other way to reach children.

"They have websites, Facebook pages, and they have games online that are very engaging for children and teens,” stated Dr. Marlene Schwartz with Yale's Rudd Center. “They have apps online you can download; they have all kinds of interactive things."

The American Beverage Association, which represents soft drink companies, issued a statement:

"This report is another attack by known critics in an ongoing attempt to single out one product as the cause of obesity, when both common sense and widely accepted science have shown that the reality is far more complicated."

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