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Celebs converge at SXSW for launch of new mobile app

Celebs converge at SXSW for launch of new mobile app
Photo provided by KXAN, NBC Austin
Tech Corner

POSTED: Sunday, March 11, 2012 - 2:30pm

UPDATED: Sunday, March 11, 2012 - 2:34pm

The largest film and music festival in the nation is getting underway in Austin, Texas this week. Celebrities from all over the globe are arriving in the capital city for South by Southwest and so far they have all taken a big interest in the same thing.

KXAN, the NBC affiliate in Austin, reports that several Hollywood film stars are in the city for the massive two-week festival, and a new app got them all to the same location.

Actor’s Leonardo DiCaprio, Jared Leto, Kevin Connolly, Lukas Hass and Tobey Maguire joined a crowd attending the launch of Mobli 2.0 at Kenichi in downtown Austin.

Mobli is the leading photo and video sharing application on the Android platform and has seen significant celebrity adoption, providing its users with an intimate connection with otherwise inaccessible personalities such as Lance Armstrong, Leonardo DiCaprio, David Arquette, Ethan Suplee, Andre Berto, Rudy Gay, Jaime King, Stephen Curry, Soleil Moon Frye, Paris Hilton and many others.

Maguire and DiCaprio believe in the company so much that they’ve invested in the new version of the app that many say will appeal to the hipster crowds. DiCaprio has reportedly shelled out nearly $4 million.

“Mobli [is] a brand new site where users can share moments and see the world through other people's eyes, is a real-time, visual social media platform, made up of subject-based channels such as people, places and topics.” a spokesperson for the mobile app company said.

During the event, DiCaprio who came in from a film shoot in New Orleans, munched on sushi while he spoke with the Mobli team.

Maguire posed for photos with fans. During the event Tobey shared his first social media post ever with the app.

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