National ad blitz takes on oil spill perceptions
POSTED: Tuesday, December 27, 2011 - 2:37pm
UPDATED: Wednesday, October 24, 2012 - 10:17am
NEW ORLEANS, LA (WDSU) — A new national campaign spotlighting progress along the Gulf Coast since the 2010 oil spill has launched and will run through early 2012, officials with BP have announced.
The first spot in the campaign is a 60-second ad that began airing on Monday. It follows previous efforts that featured BP employees promising to restore the Gulf and local business owners inviting tourists to return to coastal vacation destinations.
"We made a commitment not only to restore the Gulf, but also to keep the American people informed of that effort," said Geoff Morrell, BP America's vice president for communications. "We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."
An unrelated ad blitz produced by Louisiana will air this spring. The $30 million-dollar campaign will focus on the safety of Gulf seafood and is funded with money from BP.
The April 2010 Deepwater Horizon disaster allowed an estimated five million barrels of oil to gush into the Gulf of Mexico. The incident crippled the region's fishing and tourism industries, both of which are struggling to recover.