LA breaks more tourism records in 2013

LA breaks more tourism records in 2013
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POSTED: Monday, April 28, 2014 - 7:08pm

UPDATED: Wednesday, April 30, 2014 - 4:10pm

2013 was yet, another record-breaking year for Louisiana’s tourism industry.

Lt. Governor Jay Dardenne said in a statement on Monday, that 27.3 million people visited the state in 2013, up 4 percent from 2012.

Domestic and international visitors spend $10.8 billion last year, giving the state $807 million in tax revenue.

According to Dardenne, who is in charge of the state’s Office of Tourism, the state is receiving a 34-to-1 return on investment for the money its spending on tourism.

Dardenne credited the continued success in the tourism sector to, “creative marketing, dedicated industry leaders throughout the state and an incredible product—the many passions Louisiana offers.”

The tourism industry employs over 210,000 Louisiana residents, making it the state’s fifth largest employment sector.

Louisiana Hotels sold 20 million stays in 2013 and the average daily rate increased by 4.5 percent.

Over 11.6 million passengers arrived at or departed from Louisiana airports in 2013.

Dardenne added to the positive data by saying, “We welcomed one million more tourists in 2013 than the previous year and 700,000 of them visited markets outside New Orleans.”

After taking office in November 2010, Lt. Governor created the Louisiana: Pick Your Passion brand, to promote the diversity of vacation activities in the state. Growth in the tourism industry has been reported every year since.

LouisianaTravel.com had a 32 percent increase in unique visitors to the site and an 18 percent increase in page views in 2013.

The Louisiana Office of Tourism has received national and international acclaim from the Southeast Tourism Society and the Destination Marketing Association International.

You can visit www.crt.state.la.us for more information on the Louisiana Office of Tourism.
 

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