IMAX comes to Baton Rouge

IMAX comes to Baton Rouge
Friday, March 11, 2011 - 2:04pm

BATON ROUGE, La (NBC33) – The Mall of Louisiana just gained a new edition that only has a few selective locations around the country.

Rave Motion Pictures has partnered with IMAX to bring the ultimate theater experience to Baton Rouge.

IMAX uses the newest audio and projection technology, along with manufacturing the theater in a very particular way. They call it “customized theatre geometry”, and it ranges from a slightly curved screen to optimal speaker placement, to make the viewer engrossed in the movie going experience.

"It's very clear that consumers associate the IMAX brand with the best way to go to the movies, and we believe that sentiment fits ideally with the direction and image of the Rave brand," stated Tom Stephenson, Vice Chairman of Rave Cinemas, LLC.

The first IMAX viewing at the Mall of Louisiana location will occur on March 11, with the movie “Mars Needs Moms: An IMAX 3D Experience” being shown.

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