Duck Commander signs multi-year entitlement deal for NASCAR race

Duck Commander signs multi-year entitlement deal for NASCAR race
TMS
News
Friday, February 7, 2014 - 2:50pm

Duck Commander, the brand of the best-selling duck calls and name of the thriving family-owned company led by the Robertson clan of A&E’s “Duck Dynasty” fame, has signed a multi-year agreement to serve as title sponsor of the annual spring NASCAR Sprint Cup Series race at Texas Motor Speedway.

The annual sporting event in Texas will be known as the Duck Commander 500 with this year’s edition scheduled for Sunday, April 6.

The two sides agreed to a three-year deal with a renewal option for an additional three years, but no financial terms of the agreement were announced.

“This is perhaps the most unique sponsorship in professional sports because not only does this come with special branding, it comes with celebrity spokespeople that are followed by tens of millions of people every week,” Texas Motor Speedway President Eddie Gossage said.

“Fans will see members of the Robertson Family and cast of Duck Dynasty and all the rest during Duck Commander 500 week here at Texas Motor Speedway and we have produced some awesome merchandise that both race fans and Duck Commander fans will love.”

“We’re excited about the partnership for the Duck Commander 500, being aligned with NASCAR, and to have our brand associated with an event of this magnitude,” shared Duck Commander CEO Willie Robertson.

“We are all big fans of NASCAR and have been all our lives. It’s especially exciting to see our brand join to make it an awesome experience for the fan base and we can’t think of a better place than our neighbor at the Texas Motor Speedway.” 

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