Presidential race ads to ramp up in nine states this week

Presidential race ads to ramp up in nine states this week

POSTED: Tuesday, July 3, 2012 - 4:45pm

UPDATED: Tuesday, July 3, 2012 - 4:49pm

There's no holiday week slowdown when it comes to presidential campaign TV ad spending.

The campaigns and groups supporting them are spending nearly $15 million dollars for advertising this week alone.

President Obama's campaign is spending $6.5 million dollars this week, July 2 - July 8, on ads in 9 states. Mitt Romney's campaign is spending over $4 million in eight states.

In fact, the Obama campaign has bought over $24 million dollars in ads for the entire month of July.

The spending leaves little doubt as to where the campaigns themselves think the election will be decided.

Each is running ads in the same eight states: Nevada, Colorado, Iowa, Ohio, New Hampshire, Virginia, North Carolina, and Florida. Only Obama's campaign is running ads in Pennsylvania.

When you combine spending by the campaigns and outside groups, Colorado Springs remains the most saturated television ad market in the country.

Two Florida markets, Orlando and Tampa, enter the top five most saturated markets for the first time.

Over the past month, Ohio and Florida have been the most targeted states.

Nearly $200 million dollars so far has been spent by the campaigns and outside groups in general election ad spending, with Team Obama outspending Team Romney $110 million to $85 million dollars.

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