Controversial ad: Marijuana is the 'new beer'
POSTED: Monday, July 29, 2013 - 12:00am
UPDATED: Monday, July 29, 2013 - 12:04am
INDIANAPOLIS, IN (WXIN-CNN) — A controversial advertisement titled "New Beer" that was displayed on a jumbotron at the Indianapolis Motor Speedway was pulled on Friday, July 26.
The spoof ad produced by the Marijuana Policy Project featured different scenes suggesting marijuana use was safer than consuming alcohol. One part of the video showed a group of young men and women laughing with the text "marijuana: less harmful than alcohol and time to treat it that way" below it.
Grazi Media, the company that owns the jumbotron, made the decision to stop running the ad Friday.
"Grazie Media does not, in any way, shape or form, support the use of marijuana nor the promotion of illegal drugs at a family event," said Vanessa Wojtala, CEO, Director of Programming at Grazie Media.
The Drug Free America Foundation, Inc. criticized the ad, stating it was misleading and promoted an illegal activity in Indiana.
"This campaign falsely claims marijuana is safer than alcohol and promotes illicit drug use in a state where marijuana is illegal," said Calvina Fay, executive director of Drug Free America Foundation and Save Our Society From Drugs. "It is irresponsible marketing and I commend Grazie Media for their swift action towards the removal of this ad."