BATON ROUGE, LA (nbc33) — With gold prices higher than ever before more people than ever are trying to cash in.

Right now an ounce of gold is worth more than $1700. This is a thousand dollars more than it was worth just four years ago.  Those in the industry say the reason for this boom in gold sales is because of a dip in the economy.

The rising value of gold has also caused a boom in gold buying businesses all around the Capital City.