Super Bowl coin toss lands Papa John's customers free pizza
POSTED: Monday, February 6, 2012 - 5:42pm
UPDATED: Monday, February 13, 2012 - 9:58pm
LOUISVILLE, LA — Papa John’s pizza was the official pizza sponsor of the NFL and Super Bowl XVLI and today their customers are getting a little something for free.
In one of the most anticipated “flips” in history, the coin toss for Super Bowl XVLI landed on “heads,” resulting in a free large one-topping Papa John’s pizza and 2-liter Pepsi MAX for the millions of members of Papa John’s Papa Rewards customer loyalty program.
Fans who were enrolled in Papa Rewards as of 6 p.m. ET yesterday received an email today with instructions on how to get their large one-topping pizza and 2-liter Pepsi MAX.
America chose which side of the coin it would be on via a popular vote Jan. 22 through Feb. 1 at www.papajohns.com. “Heads” prevailed with 60 percent of the vote.
Papa John’s Super Bowl Coin Toss Experience was supported via an integrated marketing campaign that included a national television commercial featuring NFL stars Peyton Manning and Jerome “The Bus” Bettis, along with Schnatter, as well as digital media advertising, social media, media relations, and interactive, video-rich Web pages at www.papajohns.com.