New studies focus on what single men and women are looking for on a date
NBC NATIONAL NEWS — Singles looking for love has become almost as antiquated as the floppy disc.
Online dating has become the second most common way for couples to meet, behind meeting through friends.
What men and women are looking for surprises even some of the experts.
"Only 3-percent of single men were eager to meet and go out with a lot of women," said Biological Anthropologist Dr. Helen Fisher.
Fisher, helped conduct a study on singles in America for the online dating service Match.com.
One of her most surprising conclusions, men are more romantic than women.
"They fall in love just as often, they're more likely to want to kiss in public," said Fisher.
She also says politics is playing a bigger role in relationships these days.
"Men and women who were conservative Republicans were much more likely to say they must have somebody of the same political party, same religious and ethnic background, same values and same attitudes about money," said Fisher.
The answer singles gave on the question about having a job is what really stunned Fisher.
"About 37-percent of them checked the box 'If I was really interested in this person, unemployment wouldn't matter!' 3704 and that is a dramatic difference from the past, particularly for women," said Fisher.
The research showed even money is taking on less romantic value this Valentine's Day