French Quarter Festival exceeds expectations
POSTED: Tuesday, April 17, 2012 - 6:30am
UPDATED: Tuesday, April 17, 2012 - 6:34am
New Orleans, La — April 12-15 marked the 29th anniversary of French Quarter Festival presented by Capital One Bank. This year’s attendance figures indicate that approximately 574,000 festival-goers enjoyed the music, food, special events and of course, the historic French Quarter.
The new opening day of Festival, dubbed ‘Locals’ Lagniappe Day’, on Thursday, April 12th ran for a
full day and enjoyed very strong attendance. Even Friday the 13 didn’t deter festival goers as
numbers for Friday rivaled past Saturday attendance figures.
The 2012 French Quarter Festival featured iPhone and Android phone apps, which were available
free of charge, courtesy of Capital One Bank. The app’s developer, Philip Berman of Applitite,
informed festival organizers today that the 2012 app received more downloads than any other festival
app he has developed (clients include the Chicago Blues Festival, Taste of Chicago, Chicago
International Film Festival, and New Orleans Voodoo Experience. Over 25,000 apps were
downloaded for the 2012 festival and the Android app garnered a 4 ½ star rating and the iPhone a 4-
star rating – very high by App industry standards. Applitite LLC was founded in Chicago in January
2009 by Philip Berman. Application clients include retail, manufacturing, healthcare, games, events
and the entertainment industry.