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Comcast and NBC Universal win Olympic bid

Comcast and NBC Universal win Olympic bid
Wednesday, June 8, 2011 - 7:15am


Comcast and NBC Universal win the broadcast rights for the next 4 Olympic Games.

NBC will broadcast the 2014 Games in Sochi, Russia--the 2016 Games in Rio-- and the 2018 and 2020 Games in two cities still up for grabs.

NBC Universal paid $4.38 billion for the four games. The decision comes after two days of meetings in Switzerland.

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