Comcast and NBC Universal win Olympic bid
NBC NEWS —
Comcast and NBC Universal win the broadcast rights for the next 4 Olympic Games.
NBC will broadcast the 2014 Games in Sochi, Russia--the 2016 Games in Rio-- and the 2018 and 2020 Games in two cities still up for grabs.
NBC Universal paid $4.38 billion for the four games. The decision comes after two days of meetings in Switzerland.