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Baton Rouge reacts to Steve Jobs death

POSTED: Wednesday, October 5, 2011 - 8:40pm

UPDATED: Wednesday, October 5, 2011 - 9:32pm

Just one day after the announcement of the new iPhone 4S, the man most identifiable with the Apple brand, is dead.

The death of former Apple CEO Steve Jobs is affecting people who never knew him, except through his products.

"I'm an Apple user since i was a young kid," said George Sharlet, of Zachary. "Every computer I've ever owned is an Apple."

Wednesday, the co-founder and most visible face of the company, lost his battle with pancreatic cancer. Apple posted the news of his death on their Website.

Jobs was the brains behind the era of personal computers with his groundbreaking Macintosh. He was the driving force behind the iMac, iPod, iTunes, iPad and the iPhone. Apple is dominant across the globe, and although they didn't know the man, his Baton Rouge fan-base, knows his products.

"I love it! It's awesome," said Christian Ruiz, of Gonzales. "It's my life."

"Do anything with music," said Shedric Jackson, of Baton Rouge. "Search and find it. I think it's great."

Jobs stepped down as CEO in August. The company will now move forward after his death, but his legacy lives on through the generations of consumers.

"My dad is a big Apple person," said Sara Jarrett, of Baton Rouge. "So I hope I am when I'm his age."

"I can honestly say the world would be different without apple, Jobs and their products," Sharlet said. "Sad day."

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