WVLA (NBC 33) is the local NBC affiliate for Baton Rouge, Louisiana.

It transmits its analog signal on UHF, channel 33, and its digital signal on UHF, channel 34.

The station is seen via satellite through DirecTV and Dish Network. It is owned by White Knight Broadcasting, and it sister station to the area's independent station, KZUP.

WVLA's transmitter is located near Addis, Louisiana.

The station signed on the air on October 16, 1971 as WRBT-TV, an ABC affiliate.

In the late 1970's, ABC became the most-watched network and was seeking out stronger stations in major markets to switch affiliations to, all the while NBC fell to third and last place in ratings.

With Baton Rouge being one of those markets, WRBT traded the affiliation to WBRZ in exchange for NBC in 1977. It changed its call letters to WVLA in 1987 after building a higher tower boosting its power to five million watts.

The station was the first local station in Baton Rouge and the second station in Louisiana to broadcast in stereo.